Title of the Workshop
The tittle of the workshop is ‘One Day Workshop on Digital Marketing’.
Preamble
Marketers aim for “the right consumer at the right time at the right place”. Digital Marketing extend the slogan and being at the ‘Right Place’ at the ‘Right Time’ with the ‘Right Message’ to the ‘Right Audience’. The lessons help to understand the concepts on digital marketing, plan and integrate digital media elements into their marketing strategy, and implement a digital media plan. This help a company to achieve marketing goals with a digitally devised marketing strategy.
In completion a ‘Participation Certificate’ will be awarded IT Centre, Vavuniya Campus of the University of Jaffna.
Target Group
This seminar is designed for school students in age 15 or above, school leavers from GCE Ordinary Level as well as GCE Advanced Level, students from undergraduates as well as postgraduates, business professionals, and workers from government and non-government organisation.
Duration and Schedule
One day workshop, 8 Hours on Saturday – 9am to 5pm
Fee Per Participant
Rs 2750 for Students and Rs 3500 for workers/ staff
Medium of Instruction
This workshop is conducted in bilingual languages including English and Tamil. Participants can use both English and/or Tamil in the lecture discussions.
Method of Teaching and Learning
The workshop will be delivered in a combination of lectures, computer laboratory practical sessions, and group works.
Objectives of the workshop
The objective of the workshop is:
- To provide the knowledge on the digital marketing concepts.
- To plan and integrate digital media elements into their marketing strategy.
- To implement a digital media plan.
Learning outcomes
After completing this workshop, the participants should be able to:
- Perform the Web Analytics.
- Implement the digital marketing plan.