Proceedings of the Research Conference on Business Studies

The Faculty of Business Studies, Vavuniya Campus of the University of Jaffna publish the Proceedings of the Research Conference on Business Studies. The proceedings consist of extended abstracts that focus on areas such as Management, Business, Accounting, Economics, Project Management, English Language Education, and Information Technology.The extended abstracts in the proceedings are designed to provide insights, information, and perspective for academic and professionals.

The Proceedings of the Research Conference on Business Studies published with ISSN (Print): 2478-1126 and ISSN (Online) 2478-1258. The published proceedings are as follows:

  • Proceedings of the 2nd Research Conference on Business Studies (RCBS 2018)
  • Proceedings of the 1st Research Conference on Business Studies (RCBS 2016)

  • Proceedings of the 2nd Research Conference on Business Studies (RCBS 2018)

    Published on: 20th September 2018

    Published by: Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Vavuniya, Sri Lanka.

    Chief Editor: Mr. G.R.M. Gamlath
    Editorial Members: Dr G. Jeyaseelan, Dr Y. Nanthagopan,Mr A. Thayaparan and Mrs J. S. Thevaruban

    ISSN 2478-1126 and E-ISSN 2478-1258

    Titles in the series

    [1] Ethical Accounting Practices on Financial Performance: Special reference to SMEs in Galle District, Sri Lanka. [PDF]
    by: Subasinghe, T.W. & Larojan, C.

    [2] Impact of Quality of Sustainability Reporting on the Financial Performance of Companies. [PDF]
    by: Uthayakumar, R. & Punchihewa, P.N.A.

    [3] Impact of Financial Literacy on Firm Performance of Sri Lankan SMEs: Special Reference to Ratnapura District. [PDF]
    by: Bandara, V.K. & Kalainathan, K.

    [4] Integrated Reporting - Is it value relevant A quantitative study on Colombo Stock Exchange. [PDF]
    by: Pathiraja, P.M.D.S. & Priyadarshanie, W.A.N.

    [5] The Cause-Effect Relationship between Growth and Profitability: Evidence from Listed Manufacturing Companies in Sri Lanka. [PDF]
    by: Sanjaya, R.A.A. & Jayasiri, N.K.

    [6] The impact of daily market-based ratios on daily stock market return: evidence from Colombo Stock Exchange, Sri Lanka. [PDF]
    by: Larojan, C.

    [7] The impact of Portfolio Structure on Financial Performance of listed private Commercial Banks in Sri Lanka. [PDF]
    by: Nadanalingam, S. & Larojan, C.

    [8] DOI and e-CRM of licensed commercial banks: The literature review and future research propositions. [PDF]
    by: Dilogini, K. & Pushpanathan, A.

    [9] Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention. [PDF]
    by: Kajanthy, K. & Sathana, V.

    [10] Factors Influencing on Customer Satisfaction of FTTH Broadband Services in Vavuniya District. [PDF]
    by: Maheswaran, M. & Pushpanathan, A.

    [11] The implication of Service Quality On Customer Satisfaction in Performance Evaluation in Finance Firms in Sri Lanka. [PDF]
    by: Shameem, A.L.M.A. & Jayainghe, J.K.P.S.K.

    [12] Post Purchase Dissonance of Undergraduates towards Slow Moving Consumer Goods. [PDF]
    by: Safna, M.I.N. & Selvarajan, P.

    [13] Perceived motivational factors of sustainable consumption behavior: Future propositions. [PDF]
    by: Hensman, G.H. & Samarasinghe, D.S.R.

    [14] Trends and Development of Digital Marketing in Sri Lanka. [PDF]
    by: Ranasinghe, R.M.I.S. & Kartheeswaran, T.

    [15] Determinants of Profitability in Organic Paddy Farming in Gampaha District. [PDF]
    by: Dilrukshi, R.M.T. & Thayaparan, A.

    [16] Entrepreneurial Orientation of Executive Level Officers in the Education Administrative Service of Colombo District, Sri Lanka. [PDF]
    by: Karunarathne, G.D.D.T., Weerasinghe, R.N. & Wijewardena, L.

    [17] Factors determining the development of SMEs in Jaffna District. [PDF]
    by: Sathana, V, Velnampy, T. & Rajumesh, S.

    [18] Individual Factors Affecting the Business Performance of Women Entrepreneurs in Colombo District, Sri Lanka. [PDF]
    by: De Silva, D.C.H., Somarathne, Y.J. & Wijewardene, L.

    [19] Intervention time-series model using transfer function for Tourism arrival in Sri Lanka. [PDF]
    by: Yogarajah, B.

    [20] Microfinance and Poverty Alleviation: A Comparative Analysis in Sri Lanka. [PDF]
    by: Chathurani, D. & Jayasinghe, N.M.A.

    [21] The Financial strength of Central Bank and its Impact on Price Stability; Study on Sri Lanka and India. [PDF]
    by: Perera, G.A.N., Gunasekara, W.G.V., Wijewardene, L. & Maheshika, W.E.P.I.

    [22] An Investigation of Performance Management System and its Effectiveness with Special Reference to Garment Factories in Katunayake Export Processing Zone in Sri Lanka. [PDF]
    by: Rathnakara, K.A.K.S. & Arachchige, B.J.H.

    [23] Effect of generation Y engagement with Facebook brand pages on online sales. [PDF]
    by: Madhusanka, K. T.G. P.

    [24] Impact of social media usage on academic performance: Undergraduates in Sri Lanka. [PDF]
    by: Tennakoon, W.D.N.S.M, Lasanthika, W.J.A.J.M and Silva, M.M.S.R.

    [25] Mobile Application for Online Shopping. [PDF]
    by: Subangana, Sathurshan and Jeromc.

    [26] Ontology-Based Question Answering System for Banking Domain. [PDF]
    by: Weerabahu, W.M.D, Amalika, M.A.G.A. Dulakshi, S, H.K.C, Sandanayake, T.C. and Ganegoda, G.U.

    [27] The effectiveness of using technology in teaching English as a Second Language. [PDF]
    by: Kaviratne, I. A.

    [28] An Empirical Study on Level of Stress Amongst Administrative Staff of the State Universities in Sri Lanka. [PDF]
    by: Vijeyakumar, T.

    [29] Study of Conceptual Framework of Blind Recruitment in Current Business Scenario. [PDF]
    by: Vivek, R. A.

    [30] Knowledge Management Involvement in Improving Human Resource Management of organization. [PDF]
    by: Weerathunga, S.K & Vasanthapriyan, S.

    [31] Managing lives at work: Lessons from Bhagavad Gita. [PDF]
    by: Weerawardena, S. D., Priyasad, K. P. M. and Weerasinghe, T. D.

    [32] Relationship Between Industrial Ergonomics and Employee Performances: Evidence from a Leading Garment Manufacturing Organization in Sri Lanka. [PDF]
    by: Dilshani, A.K.D.N, Praveeni, S.M.N. & Wijerathne, B.D.R.T.N.

    [33] The effects of green training and development practices on employee performance. [PDF]
    by: Kumarasinghe, K.K.A.H, PallewaththaP.W.K.

    [34] The Effect of Counselling Interventions on Work Stress of Operational Level Employees in Apparel Industry. [PDF]
    by: Karunarathna, D.I.M, Subashini, B.L.C, and Weerasinghe, T.D.

    [35] Customers' characteristics of behavior to use tech-marketing in banks: Propositions for future research. [PDF]
    by: Dilogini, K, Shivany, S. and Malkanthie, M.A.A.

    [36] Community Park Development Project: A Case Study of Back Bay Water Front Area, Trincomalee. [PDF]
    by: Ushanthini, R. & Sasitharan, M.

    [37] Factors Affecting Career Advancement of Top Level Women in Local Banks in Colombo District. [PDF]
    by: Perera, M.I.D, Thayaparan, A.

    [38] Factors of perceived organizational support: A conceptual study. [PDF]
    by: Thasika, Y.

    [39] Influence of Leadership Styles on Employee Performance: Study of Divisional Secretariats in Jaffna District. [PDF]
    by: Raveendrana. T, Aruna, S, & Gamage.

    [40] Social Network Use and Personality- a Special reference to Colombo District, Sri Lanka. [PDF]
    by: Dhanushanthini, A.

    [41] The Application of Space Syntax Analysis in Project Identification: A Special Reference to the Moratuwa. [PDF]
    by: Mathivathany, S, Nanthagopan, Y, Thirugnanasampanthar. S. & Rukshan.A.


    Proceedings of the 1st Research Conference on Business Studies (RCBS 2016)

    Published on: 24th June 2016

    Chief Editor: Dr (Mrs.) K. Kalainthan
    Editorial Members: Dr G. Jeyaseelan, Mr A. Thayaparan, and Mr Y. Nanthagopan

    Titles in the series

    [1] Impact of Financial Management Practices on Financial Performance of SMEs in Sri Lanka: Evidence from Anuradhapura Districtd [PDF]
    by: Swarnapali R.M.N.C. and Rathnayaka A.R.N.

    [2] Cross Sections of Expected Return and Book to Market Ratio: An Empirical Study on Colombo Stock Market[PDF]
    by: Mohamed I.M.R., Sulima L.M., and Muhideen B.N.

    [3] Value Relevance of Accounting Information and Implication on Stock Price Movement: Empirical Evidence from Listed Banks in Sri Lanka[PDF]
    by: Rubika M., Jeyanthini S., and Nimalatheepan S.

    [4] A Conceptual Paper on Intellectual Capital Disclosure Practices[PDF]
    by: Larojan C. and Fernando A.J.

    [5] Influence of Credit Rationing on Child Labour in Poor Households in Sri Lanka: Special Reference to Hulandawa Estate in Matara District[PDF]
    by: Priyadharsan S. and Channa A.M.

    [6] Modeling Gold Price in Sri Lanka: Box Jenkins Approach[PDF]
    by: Yogarajah B.

    [7] Challenges Confronted by Women Engaging in Agribusiness in Marketing and Management Activities: A Study Focused on Manmunai West DS Division[PDF]
    by: Sasitharan C.

    [8]Developing the Habit of Reading English Newspapers in ESL Classroom to Overcome the Speaking Challenges in Business Communication[ PDF]
    by: Kamsathvany B. and Bandara K.B.M.S.

    [9] A Conceptual Framework for Real-Time Public Health Dengue Surveillance in Sri Lanka[PDF]
    by: Rukshan A., Miroshan A., and Croos R.J.M.

    [10] Risk Sensitive Development Towards Building Resilient Communities - A Review of Community Based Disaster Risk Management in Sri Lanka[PDF]
    by: Lafir S.S.M.

    [11] Relationship between Job Satisfaction and Intent to Leave: A Case Study of ABC International (Pvt) Ltd[PDF]
    by: Prashanthan A.

    [12] We are Breadwinners and We are Homemakers: Do Dual-Career Couples Share Work and Family Roles?[PDF]
    by: Kengatharan N.

    [13] Cracking the Glass Ceiling: Great Strides in Climbing the Organizational Hierarchy[PDF]
    by: Kengatharan N.

    [14] A Study on Impact of Psychological Capital on Executive Employees Job Performance[PDF]
    by: Rosayuru H.D.U.K. and Kalyani L.D.

    [15] Impact of Job Satisfaction and Organizational Commitment on Organizational Citizenship Behaviour[PDF]
    by: Madusanka L.P.H.C. and Kalyani L.D.

    [16] Role of Emotional Intelligence on the Relationship between Perceived Organizational Politics Job Satisfaction and Work Engagement: Empirical Evidence from Public and Private Sector Employees[PDF]
    by: Robinson J.

    [17] Task Conflict -Team Creativity: Moderating Role of Task Interdependence and Mediating Role of Information Search[PDF]
    by: Saravanabawan, A.

    [18] Human Related Issues on the Development of Cellular Manufacturing: A Study in Sri Lankan Apparel Industry[PDF]
    by: Dilshani A.K.D.N., Heart U.L., and Chandrawansha W.M.A.K.

    [19] The Role of LMX Quality and Interactional Justice in the Relationship between Transformational Leadership and Turnover Intention[PDF]
    by: Subramanian R.R., Rajakumar C.S., and Rajini Kanth R.

    [20] Factors Influencing Corporate Entrepreneurship among Middle-Level-Managers towards Manufacturing Industry[PDF
    by: Banumathi M. and Rajakumar C.S.

    [21] Rebranding as a Marketing Tool[PDF]
    by: Nithiyanandam R.

    [22] Assessing the Levels of Health Consciousness and Customer based Brand Equity in Sri Lanka[PDF]
    by: Thusyanthy V.

    [23] Important Factors of after Sales Services in Marketing Promotion: An Exploratory Factor Analysis. Special references to LG Eelectronics products in Jaffna District[PDF]
    by: Nivethika V.

    [24] Needs, Problems and Future of Online Shopping in India[PDF]
    by: Vivek V.

    [25] Impact of Website Quality on Online Shopping Behaviour[PDF]
    by: Prasath P. and Durga S.

    [26]Enhancing Brand Preference through Corporate Social Responsibility (CSR) Initiatives: A Study on the Ceylon Cold Stores (CCS) PLC[ PDF]
    by: Kobichanthar C. and Ambalam P.

    [27]The Impact of Marketing Mix Elements on Customer-Based Brand Equity: Special reference to Licensed Commercial Banks in Sri Lanka[ PDF]
    by: Dhanushanthini A.

    [28] Customers Perceptions and Awareness on Internet Banking Usages with Smart Mobile Phones: Special Reference to Banks in Batticaloa District[PDF]
    by: Tharanya J. and Logarasa M.

    [29] A Study on Service Quality Gap between State and Private Hospitals in Trincomalee[PDF]
    by: Ravichandran D. and Kaneswaran K.

    [30] Relationship between Service Quality and Customer Satisfaction in the Hotel Industry: Manmunai North D.S Division in Batticaloa District[PDF]
    by: Bavani S. and Vasuki A.

    [31] Effects of Capability Maturity Model on Project Performance of Information and Communication Technology Projects[PDF]
    by: Gunasena A.G.S.M.

    [32] Exploring the Tourists Image in Jaffna Peninsula[PDF]
    by: Shanmuganathan K.

    [33] A Feasibility Study of Tourism Development in the Kallady Beach Area in Batticaloa District[PDF]
    by: Soundaralingam A. and Gayana K.